Microeconomics for managerial decision making /
Blair, Roger D.,
Microeconomics for managerial decision making / Roger D. Blair and Lawrence W. Kenny - New York McGraw-Hill 1982 - xiv, 447 p. ill. 26 cm
Includes bibliographical references and index.
Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix.
00700558008
2017045385
Managerial economics.
Decision making.
HB 172 / .B54 1982
658
Microeconomics for managerial decision making / Roger D. Blair and Lawrence W. Kenny - New York McGraw-Hill 1982 - xiv, 447 p. ill. 26 cm
Includes bibliographical references and index.
Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix.
00700558008
2017045385
Managerial economics.
Decision making.
HB 172 / .B54 1982
658