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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : Pearson, 2010.Edition: 5th editionDescription: xxiii, 683 pages col. illustrations 28 cmISBN:
  • 9788131759349
Subject(s): LOC classification:
  • TX 911.3 .M3 2011
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Holdings
Item type Current library Call number Status Barcode
Loan Annex Campus Library First Floor TX 911.3 .M3 2011 (Browse shelf(Opens below)) Available
Loan Margaret Thatcher Library Second Floor TX 911.3 .M3K68 2011 (Browse shelf(Opens below)) Available 20076631

Previous ed.: 2006.

On cover: "International edition."

Includes bibliographical references and index.

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