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Marketing for hospitality and tourism /

Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th edition - Boston ; London : Pearson, 2010. - xxiii, 683 pages col. illustrations 28 cm.

Previous ed.: 2006. On cover: "International edition."

Includes bibliographical references and index.

ISBN: 9788131759349

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.
Hospitality industry--Marketing--Case studies.
Tourism--Marketing--Case studies.

LC Class. No.: TX 911.3 / .M3 2011

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Marketing for hospitality and tourism /