Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch & Guolla Michael A

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston. McGraw-Hill, c2005Edition: 2nd Canadian editionDescription: xv,577 pages illustrations 29 cmISBN:

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Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references and indexes.

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