Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch & Guolla Michael A - 2nd Canadian edition - Boston. McGraw-Hill, c2005 - xv,577 pages illustrations 29 cm. - Irwin/McGraw-Hill series in marketing .
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references and indexes.
0070939853 0071152075 (International ed.)
97028715
Advertising.
Sales promotion.
Communication in marketing.
HF 5823 / .B38 2005
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch & Guolla Michael A - 2nd Canadian edition - Boston. McGraw-Hill, c2005 - xv,577 pages illustrations 29 cm. - Irwin/McGraw-Hill series in marketing .
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references and indexes.
0070939853 0071152075 (International ed.)
97028715
Advertising.
Sales promotion.
Communication in marketing.
HF 5823 / .B38 2005
659.1