Principles of marketing / Philip Kotler, Gary Armstrong, contributions by Diane Sutherland, Jon Sutherland ; [editor in chief: Eric Svendsen]
Material type:
TextSeries: Always learningPublisher: Harlow, Essex : Pearson, 2013Edition: Horizon edition, Fourteenth editionDescription: 1 volume (various pagings) illustrations (black and white) 28 cmContent type: - text
- unmediated
- volume
- 9780273779827 (paperback)
- 0273779826 (paperback)
- 658.8 23
- HF 5415 .K631 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415 .K631 2013 (Browse shelf(Opens below)) | Available | 20079379 | |
| Loan | Margaret Thatcher Library First Floor | HF 5415.K631 2013 (Browse shelf(Opens below)) | Available | 20079380 | |
| Loan | Margaret Thatcher Library First Floor | HF 5415 .K631 2013 (Browse shelf(Opens below)) | Available | 23016551 |
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| HF 5415 .K63 1996 Strategic marketing for nonprofit organizations / | HF 5415 .K631 2008 Principles of marketing / | HF 5415 .K631 2008 Principles of marketing / | HF 5415 .K631 2013 Principles of marketing / | HF 5415.K631 2013 Principles of marketing / | HF 5415 .K631 2013 Principles of marketing / | HF 5415 .K631 2013 Principles of marketing / |
"Pearson horizon editions"
"Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso.
Includes bibliographical references and index.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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