Principles of marketing / (Record no. 1987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01926nam a2200445 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 019431931 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UkOxU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220421151046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130927s2013 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB3A3074 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779827 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273779826 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Uk)016271642 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IiNdDKA |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | IiNdDKA |
| Modifying agency | UkOxU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .K631 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong, contributions by Diane Sutherland, Jon Sutherland ; [editor in chief: Eric Svendsen] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Horizon edition, Fourteenth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow, Essex : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 volume (various pagings) |
| Other physical details | illustrations (black and white) |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Always learning |
| 500 ## - GENERAL NOTE | |
| General note | "Pearson horizon editions" |
| 500 ## - GENERAL NOTE | |
| General note | "Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Textbooks. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Diane, |
| Dates associated with a name | 1950- |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Jonathan, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Svendsen, Eric |
| Titles and other words associated with a name | (Publishing editor), |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Title of a work | Principles of marketing (Fourteenth edition) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Always learning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 08/07/2023 | HF 5415 .K631 2013 | 20079379 | 08/07/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/07/2023 | |||||
| 08/07/2023 | HF 5415.K631 2013 | 20079380 | 08/07/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/07/2023 | |||||
| 08/07/2023 | HF 5415 .K631 2013 | 23016551 | 08/07/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/07/2023 |