Contemporary marketing / David L. Kurtz, H. F. (Herb) Mackenzie, Kim Snow.

By:

Kurtz, David L

Contributor(s):

Kurtz, David L

Material type: Text

TextPublication details: Mason, Ohio : Nelson education, 2010.Edition: 2nd edDescription: xii, 639 pages illustrations. ; 28 cm. + 4 CD-ROM (4 3/4 in.)ISBN:

9780176500030

Subject(s):

Marketing

LOC classification:

HF 4515 .K87 2010

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Includes bibliographical references and index

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Contemporary marketing / David L. Kurtz, H. F. (Herb) Mackenzie, Kim Snow.