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Contemporary marketing /

Kurtz, David L.

Contemporary marketing / David L. Kurtz, H. F. (Herb) Mackenzie, Kim Snow. - 2nd ed. - Mason, Ohio : Nelson education, 2010. - xii, 639 pages illustrations. ; 28 cm. + 4 CD-ROM (4 3/4 in.)

Includes bibliographical references and index

ISBN: 9780176500030

LCCN: 2003116072

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 4515 / .K87 2010

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Contemporary marketing /