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Marketing research [2009 ed.] A. Parasuraman, Dhruv Grewal, R Krishman

By:

Parasuraman, A

Contributor(s):

Grewal, Dhruv

Material type: Text

Text

TextPublication details: Boston,New York Houghton Mifflin CompanyEdition: 2009 editionDescription: xxi,638 pages . : illustratedISBN:

9788177227574

Subject(s):

Marketing research

LOC classification:

HF 5415.2 .P37 2009

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Includes bibliographical references and index

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