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Marketing / Eric N. Berkowitz ... [et al.].

Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2002.Edition: 2nd edDescription: viii, 700 pages. : illustrations. ; 28 cmISBN:
  • 9782765104636
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF 5415 .M293 2007
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Includes bibliographical references and index.

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