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Marketing /

Marketing / Eric N. Berkowitz ... [et al.]. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2002. - viii, 700 pages. : illustrations. ; 28 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 9782765104636

LCCN: 99030269

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .M293 2007

Dewey Class. No.: 658.8

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Marketing /