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Marketing strategy : the challenge of the external environment / David Mercer.
Material type:
TextPublication details: London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, 1998.Description: viii, 325 pages. : illustrations. ; 25 cmISBN: - 0761958754
- 0761958762 (pbk)
- 658.8Â 21
- HF 5415Â .M47 1998
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415 .M47 1998 (Browse shelf(Opens below)) | Available | 20044408 | |
| Loan | Margaret Thatcher Library First Floor | HF 5415 .M47 1998 (Browse shelf(Opens below)) | Available | 300344 |
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| HF 5415 .M378 1997 Essentials of marketing : a global-managerial approach / | HF 5415 .M378 1997 Essentials of marketing : a global-managerial approach / | HF 5415 .M382 2008 Marketing research essentials / | HF 5415 .M47 1998 Marketing strategy : | HF 5415 .M47 1998 Marketing strategy : | HF 5415.M52 2010 MKTG | HF 5415 .M52 2010 MKTG |
Includes bibliographical references and index.
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