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Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 pages. : illustrations ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:
  • 0256075131
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF 5415 .B4 1989
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415 | .B4 1989 (Browse shelf(Opens below)) Available 10022597
Loan Margaret Thatcher Library First Floor HF 5415 .B4 1989 (Browse shelf(Opens below)) Available 10028935

Browsing Margaret Thatcher Library shelves,Shelving location: First Floor Close shelf browser (Hides shelf browser)

HF 5414.13 | .M51 2001 Basic Marketing A global managerial approach HF 5414.5 .L96 Customer loyalty and success / HF 5415 .L262.5 1993 Essentials of marketing : HF 5415 | .B4 1989 Marketing / HF 5415 | .F85 1995 Fundamentals of marketing HF 5415 | .H517 1975 Industrial marketing / HF 5415 | .K68 2013 Marketing management.

System requirements for computer disk: IBM PC.

Includes indexes.

includes bibliographical references and index

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