Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By:

Berkowitz, Eric N

Contributor(s):

Kerin, Roger A
Rudelius, William

Material type: Text

TextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 pages. : illustrations ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:

0256075131

Subject(s):

Marketing

DDC classification:

658.8 19

LOC classification:

HF 5415 .B4 1989

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 \| .B4 1989 (Browse shelf(Opens below))	Available	10022597
Loan	Margaret Thatcher Library First Floor	HF 5415 .B4 1989 (Browse shelf(Opens below))	Available	10028935

System requirements for computer disk: IBM PC.

Includes indexes.

includes bibliographical references and index

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Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.