Contemporary marketing / Louis E. Boone, David L. Kurtz.

By:

Boone, Louis E

Contributor(s):

Kurtz, David L

Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, 2012.Edition: 15th edDescription: xxxiv, 669 pages, illustrations. ; 28 cm. + 4 CD-ROM (4 3/4 in.)ISBN:

9781111221782

Subject(s):

Marketing

LOC classification:

HF 5415 B66 2012

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Includes bibliographical references and index

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Contemporary marketing / Louis E. Boone, David L. Kurtz.