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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz. - 15th ed. - Mason, Ohio : Thomson/South-Western, 2012. - xxxiv, 669 pages, illustrations. ; 28 cm. + 4 CD-ROM (4 3/4 in.)

Includes bibliographical references and index

ISBN: 9781111221782

LCCN: 2003116072

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / B66 2012

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Contemporary marketing /