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Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / Lawrence G. Friedman.

By: Material type: TextTextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2002.Description: xii, 294 p. : ill. ; 24 cmISBN:
  • 0750674601
Other title:
  • Go to market strategy
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .F82 2002
Online resources:
Contents:
Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269.
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Includes bibliographical references and index.

Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269.

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Copyright @ The Margaret Thatcher Library August 2023
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