Go-to-market strategy :
Friedman, Lawrence G.
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / Go to market strategy Lawrence G. Friedman. - Oxford ; Boston : Butterworth-Heinemann, 2002. - xii, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269.
0750674601
2002512551
GBA2-Y3654
Marketing.
HF5415 / .F82 2002
658.8
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / Go to market strategy Lawrence G. Friedman. - Oxford ; Boston : Butterworth-Heinemann, 2002. - xii, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269.
0750674601
2002512551
GBA2-Y3654
Marketing.
HF5415 / .F82 2002
658.8