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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xviii, 318 p. : ill. ; 23 cmISBN: - 0073661511 (pbk. : alk. paper)
- 658.8Â 21
- HF 5415.13Â .P388 2000
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415.13 | .P388 2000 (Browse shelf(Opens below)) | Available | 23001457 |
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| HF 5415.13 | .O42 2002. Marketing Management Systems : | HF 5415.13 | .P4 1982 A preface to marketing management / | HF 5415.13 | .P47 1999 Basic marketing : a global-managerial approach / | HF 5415.13 | .P388 2000 A preface to marketing management / | HF 5415.13 | .P388 2003 A preface to marketing management / | HF 5415.13 | .P388 2006 A preface to marketing management / | HF 5415.13 | .P542 1992 Market-led strategic change : |
Includes bibliographical references and index.
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