A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : Irwin/McGraw-Hill, c2000. - xviii, 318 p. : ill. ; 23 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0073661511 (pbk. : alk. paper)
99010058
Marketing--Management.
HF 5415.13 / .P388 2000
658.8
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : Irwin/McGraw-Hill, c2000. - xviii, 318 p. : ill. ; 23 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0073661511 (pbk. : alk. paper)
99010058
Marketing--Management.
HF 5415.13 / .P388 2000
658.8