Strategic marketing planning [2nd ed.] Colin Gilligan and Richard M.S. Wilson.

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TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2003.Description: xii, 625 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.13 \| .G49 2003 (Browse shelf(Opens below))	Available	20062462

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Includes bibliographical references and index.

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Previous						No cover image available		Next
Previous	HF 5415.13 \| .D368 1990 Market driven strategy :	HF 5415.13 \| .D369 2006 Peripheral vision :	HF 5415.13 \| .F53 1994 Marketing for success /	HF 5415.13 \| .G49 2003 Strategic marketing planning [2nd ed.]	HF 5415.13 \| .H87 2004 Business marketing management :	HF 5415.13 \| .H87 2013 Business marketing management :	HF 5415.13 \| .K64 2006 Marketing management /	Next