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Strategic marketing planning [2nd ed.]

Gilligan, Colin.

Strategic marketing planning [2nd ed.] Colin Gilligan and Richard M.S. Wilson. - Amsterdam ; London : Butterworth-Heinemann, 2003. - xii, 625 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0750622466

LCCN: 2003-45188

Nat. Bib. No.: GB A4-12289

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF 5415.13 / .G49 2003

Dewey Class. No.: 658.802

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Strategic marketing planning [2nd ed.]