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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson-Prentice Hall, 2005.Edition: 4th edDescription: xxii, 506 p. ; 24 cmISBN:
  • 0131293729
Subject(s): LOC classification:
  • HF 5415.13  .B47 2005
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.13 | .B47 2005 (Browse shelf(Opens below)) Available 20064242

Previous ed. 2004.

"International edition".

Includes bibliographical references and index.

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