Market-based management :
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson-Prentice Hall, 2005. - xxii, 506 p. ; 24 cm.
Previous ed. 2004. "International edition".
Includes bibliographical references and index.
0131293729
Marketing.
Marketing--Management.
HF 5415.13 / .B47 2005
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson-Prentice Hall, 2005. - xxii, 506 p. ; 24 cm.
Previous ed. 2004. "International edition".
Includes bibliographical references and index.
0131293729
Marketing.
Marketing--Management.
HF 5415.13 / .B47 2005