Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN: - 9780073381008 (alk. paper)9780071263351
- 658.8/02Â 22
- HF 5415.13Â .C72 2009
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415.13 | .C72 2009 (Browse shelf(Opens below)) | Available | 20064105 |
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| HF 5415.13 | .B669 2002 Marketing management : | HF 5415.13 | .B669 2002 Marketing management : | HF 5415.13 | .C56 2010 Supply chain management : strategy, planning, and operation [4th ed.] | HF 5415.13 | .C72 2009 Strategic marketing / | HF 5415.13 | .C95 2001 Marketing management / | HF 5415.13 | .D32 1990 Marketing management : | HF 5415.13 | .D78 1999 Strategic marketing : |
Includes bibliographical references and indexes.
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