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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9780073381008 (alk. paper)9780071263351

LCCN: 2007049708

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF 5415.13 / .C72 2009

Dewey Class. No.: 658.8/02

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Strategic marketing /