IT in marketing / edited by Janet Chapman and Clive Holtham

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Material type: Text

TextPublication details: Henley on Thames : Alfred Waller in association with UNICOM, 1994Description: viii, 312 p : ill ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.13 \| .M37 1994 (Browse shelf(Opens below))	Available	20017081

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Includes bibliography

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Previous	HF 5415.13 \| .L3 Marketing management :	HF 5415.13 \| .L3 Marketing management :	HF 5415.13 \| .M32 1996 Marketing entrepreneurs : the entrepreneurship series /	HF 5415.13 \| .M37 1994 IT in marketing /	HF 5415.13 \| .M37 2004 Marketing management 1 ; casebook /	HF 5415.13 \| .M367 1990 Discover america 2000 : the mature market /	HF 5415.13 \| .M369 1993 Basic marketing : a global-managerial approach /	Next