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IT in marketing /

IT in marketing / edited by Janet Chapman and Clive Holtham - Henley on Thames : Alfred Waller in association with UNICOM, 1994 - viii, 312 p : ill ; 24 cm

Includes bibliography

ISBN: 1872474365

Nat. Bib. No.: GB 95-72644

Subjects--Topical Terms:
Marketing--Management--Data processing

LC Class. No.: HF 5415.13 / .M37 1994

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IT in marketing /