Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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TextSeries: Irwin series in marketingPublication details: TOronto : McGraw-Hill Ryerson, c2007.Edition: 12th Canadian edition edDescription: xxv, 630p. : col. ill. ; 27 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.13 \| .B37 2007 (Browse shelf(Opens below))	Available	23014712
Loan	Margaret Thatcher Library First Floor	HF 5415.13 .B37 2007 (Browse shelf(Opens below))	Available	23014507

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Includes bibliographical references and indexes.

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