Basic marketing :
McCarthy, E. Jerome
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 12th Canadian edition ed. - TOronto : McGraw-Hill Ryerson, c2007. - xxv, 630p. : col. ill. ; 27 cm. - Irwin series in marketing . - Irwin series in marketing .
Includes bibliographical references and indexes.
9780070974258
92031792 //r93
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF 5415.13 / .B37 2007
658.8
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 12th Canadian edition ed. - TOronto : McGraw-Hill Ryerson, c2007. - xxv, 630p. : col. ill. ; 27 cm. - Irwin series in marketing . - Irwin series in marketing .
Includes bibliographical references and indexes.
9780070974258
92031792 //r93
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF 5415.13 / .B37 2007
658.8