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Rural marketing : targeting the non-urban consumer [2nd ed.] Sanal Kumar Velayudhan.

By: Material type: TextTextPublication details: Los Angeles ; London : Response, 2007.Edition: 2nd edDescription: 249 p. : ill. ; 22 cmISBN:
  • 9780761935889 (hard back)
  • 0761935886 (hard back)
Subject(s): DDC classification:
  • 658.800954/091734 22
  • 658.8700954091734 22
LOC classification:
  • HF 5415.12 .V45 2007
Online resources:
Contents:
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.12 .V45 2007 (Browse shelf(Opens below)) Available 20082488
Loan Margaret Thatcher Library First Floor HF 5415.12 .V45 2007 (Browse shelf(Opens below)) Available 20082489
Loan Margaret Thatcher Library First Floor HF 5415.12 .V45 2007 (Browse shelf(Opens below)) Available 20082485
Loan Margaret Thatcher Library First Floor HF 5415.12 .V45 2007 (Browse shelf(Opens below)) Available 20082486
Loan Margaret Thatcher Library First Floor HF 5415.12 .V45 2007 (Browse shelf(Opens below)) Available 20082487

Includes bibliographical references (p. [242]-249).

Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.

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