Rural marketing : (Record no. 12118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01820cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14957705 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211118104426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070808s2007 caua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007032916 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761935889 (hard back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761935886 (hard back) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn163625360 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BWKUK |
| -- | BAKER |
| -- | BTCTA |
| -- | AGL |
| -- | YDXCP |
| -- | DKAGE |
| -- | OCLCQ |
| -- | SINLB |
| -- | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12 |
| Item number | .V45 2007 |
| 070 0# - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER | |
| Classification number | HF5415.12.I5 |
| Item number | V45 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954/091734 |
| Edition number | 22 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8700954091734 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Rural marketing : |
| Remainder of title | targeting the non-urban consumer [2nd ed.] |
| Statement of responsibility, etc. | Sanal Kumar Velayudhan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles ; |
| -- | London : |
| Name of publisher, distributor, etc. | Response, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [242]-249). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | India. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | India |
| General subdivision | Rural conditions. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0724/2007032916.html">http://www.loc.gov/catdir/toc/ecip0724/2007032916.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 08/23/2023 | HF 5415.12 .V45 2007 | 20082485 | 08/23/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/23/2023 | |||||
| 08/23/2023 | HF 5415.12 .V45 2007 | 20082486 | 08/23/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/23/2023 | |||||
| 08/23/2023 | HF 5415.12 .V45 2007 | 20082487 | 08/23/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/23/2023 | |||||
| 08/25/2023 | HF 5415.12 .V45 2007 | 20082488 | 08/25/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/25/2023 | |||||
| 08/25/2023 | HF 5415.12 .V45 2007 | 20082489 | 08/25/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/25/2023 |