Understanding customers / Chris Rice.
Material type:
TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: vi, 312 p. : ill. ; 24 cmISBN: - 0750623225
- 658.8/342Â 21
- HF 5415Â .R52
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415 | .R52 (Browse shelf(Opens below)) | Available | 20040424 |
Browsing Margaret Thatcher Library shelves,Shelving location: First Floor Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
No cover image available | ||
| HF 5415 | .R47 Rethinking marketing : | HF 5415 | .R47 Marketing Management Systems : | HF 5415 | .R47 Marketing Management Systems : | HF 5415 | .R52 Understanding customers / | HF 5415 | .S6 1989 Behavioural studies for marketing and business / | HF 5415 | .V36 1993 From tin soldiers to Russian dolls : creating added value through services / | HF 5415 | .W283 The economics of marketing / |
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 307-308) and index.
There are no comments on this title.