Understanding customers / Chris Rice.

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Material type: Text

TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: vi, 312 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 \| .R52 (Browse shelf(Opens below))	Available	20040424

Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. 307-308) and index.

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