Creative strategy in advertising / (Record no. 30852)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01031cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14730183 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220921101529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070209s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007922715 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495095699 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0495095699 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | .J46 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc. | Bonnie L. Drewniany, A. Jerome Jewler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA, USA : |
| Name of publisher, distributor, etc. | Thomson/Wadsworth, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 332 pages |
| Other physical details | illustrations |
| Dimensions | |
| 500 ## - GENERAL NOTE | |
| General note | Jewler's name appears first on the previous edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising layout and typography. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 07/18/2023 | HF 5823 .D78 2008 | 20092323 | 07/18/2023 | Loan | Dewey Decimal Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 07/18/2023 | |||||
| 07/19/2023 | HF 5825 .J46 1998 | 20059960 | 07/19/2023 | Loan | Dewey Decimal Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 07/19/2023 | |||||
| 07/19/2023 | HF 5825 .J46 2008 | 40004701 | 07/19/2023 | Loan | Dewey Decimal Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 07/19/2023 | |||||
| 07/19/2023 | HF5825 .J46 2008 | 20059958 | 07/19/2023 | Loan | Dewey Decimal Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 07/19/2023 |