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Creative strategy in advertising /

Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 9th edition. - Boston, MA, USA : Thomson/Wadsworth, c2008. - 332 pages illustrations

Jewler's name appears first on the previous edition.

Includes bibliographical references and index.

ISBN: 9780495095699 (pbk.) 0495095699 (pbk.)

LCCN: 2007922715

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

LC Class. No.: HF 5825 / .J46 2008

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Creative strategy in advertising /