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Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles, Calif. ; London : Sage Publications, c2010.Edition: 2nd edDescription: xiii, 279 pages : illustrationsISBN:
  • 9781412977753 (pbk. : acidfree paper)
  • 1412977754 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 650.072 22
LOC classification:
  • HD 30.4 .P65 2010
Contents:
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
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Holdings
Item type Current library Call number Status Barcode
National Collection Margaret Thatcher Library National Collection HD 30.4 .P65 2010 (Browse shelf(Opens below)) Not for loan 20095791

Includes bibliographical references and index.

Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.

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