Designing and managing a research project : a business student's guide /
Polonsky, Michael J.
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - 2nd ed. - Los Angeles, Calif. ; London : Sage Publications, c2010. - xiii, 279 pages : illustrations
Includes bibliographical references and index.
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
9781412977753 (pbk. : acidfree paper) 1412977754 (pbk. : acidfree paper)
2010015052
Business--Research--Methodology.
Management--Research--Methodology.
HD 30.4 / .P65 2010
650.072
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - 2nd ed. - Los Angeles, Calif. ; London : Sage Publications, c2010. - xiii, 279 pages : illustrations
Includes bibliographical references and index.
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
9781412977753 (pbk. : acidfree paper) 1412977754 (pbk. : acidfree paper)
2010015052
Business--Research--Methodology.
Management--Research--Methodology.
HD 30.4 / .P65 2010
650.072