Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison.

By:

Brown, Tom J

Contributor(s):

Churchill, Gilbert A

Material type: Text

TextPublisher: Stamford, CT, USA ; Cengage Learning, [2014]Edition: 8th editionDescription: xxvi, 478 pages. : illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781111525293
9781133188544

Subject(s):

Marketing research

LOC classification:

HF 5415.2 .C49 2014

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Annex Campus Library Ground Floor	HF 5415.2 .C49 2014 (Browse shelf(Opens below))	Available	301993

Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

Includes bibliographical references and index.

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Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison.