Normal view MARC view ISBD view

Basic marketing research : customer insights and managerial action /

Brown, Tom J.

Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. - 8th edition. - xxvi, 478 pages. : illustrations ; 29 cm

Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

Includes bibliographical references and index.

ISBN: 9781111525293 9781133188544

LCCN: 2013947421

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .C49 2014

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

WELCOME TO MOI UNIVERSITY LIBRARY SERVICES

Basic marketing research : customer insights and managerial action /