Microeconomics for managerial decision making / Roger D. Blair and Lawrence W. Kenny
Material type:
- text
- unmediated
- volume
- 00700558008
- 658Â 23
- HB 172Â .B54 1982
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Loan | Annex Campus Library Ground Floor | HB 172 .B54 1982 (Browse shelf(Opens below)) | Available | 20081164 |
Includes bibliographical references and index.
Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix.
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