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Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By:

Belch, George E. (George Edward), 1951-

Contributor(s):

Belch, Michael A

Material type: Text

Text

TextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: 1 v. (various pagings) : illustrations 29 cmISBN:

0256105162
0256108250 (International student ed.)

Subject(s):

DDC classification:

659.1 20

LOC classification:

HF5823 .B387 1993

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