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Introduction to advertising & promotion :

Belch, George E. 1951-

Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 2nd ed. - Homewood, IL : Irwin, c1993. - 1 v. (various pagings) : illustrations 29 cm.

Includes bibliographical references and indexes.

ISBN: 0256105162 0256108250 (International student ed.)

LCCN: 92022766

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 1993

Dewey Class. No.: 659.1

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Introduction to advertising & promotion :