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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Nelson education, 2009.Edition: 4th Canadian edDescription: xxv, 641 pages. : illustrations. 29 cmISBN:
  • 9780176104573
Subject(s): LOC classification:
  • HF 5415 .M27 2009
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Includes bibliographical references and index.

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