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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 4th Canadian ed. - Mason, Ohio : Nelson education, 2009. - xxv, 641 pages. : illustrations. 29 cm.

Includes bibliographical references and index.

ISBN: 9780176104573

LCCN: 2009929161

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF 5415 / .M27 2009

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