Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 3rd edDescription: xxii, 547 p. : ill. ; 26 cmISBN:

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