Marketing management :
Boyd, Harper W.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. - 3rd ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 547 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0256226326 (pbk. : alk. paper) 0071154299 (international)
97022528
Marketing--Management.
HF 5415.13 / .B669 1998
658.8
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. - 3rd ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 547 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0256226326 (pbk. : alk. paper) 0071154299 (international)
97022528
Marketing--Management.
HF 5415.13 / .B669 1998
658.8