000 01614cam a2200385 a 4500
001 017283453
003 UkOxU
005 20201015130512.0
008 100412s2011 caua b 001 0 eng
010 _a2010015052
020 _a9781412977753 (pbk. : acidfree paper)
020 _a1412977754 (pbk. : acidfree paper)
035 _a(OCoLC)ocn607084383
035 _a(OCoLC)607084383
035 _a(StEdNL)4426023
035 _a(UkLCURL)704426023
038 _aOCoLC
040 _aDLC
_cDLC
_dYDX
_dYDXCP
_dBWX
_dCDX
_dNLE
049 _lo
050 0 0 _aHD 30.4
_b.P65 2010
082 0 0 _a650.072
_222
090 _aNLS
_bPB6.210.779/7
100 1 _aPolonsky, Michael J.
245 1 0 _aDesigning and managing a research project :
_ba business student's guide /
_cMichael Jay Polonsky, David S. Waller.
250 _a2nd ed.
260 _aLos Angeles, Calif. ;
_aLondon :
_bSage Publications,
_cc2010.
300 _axiii, 279 pages :
_billustrations
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
650 0 _aBusiness
_xResearch
_xMethodology.
650 0 _aManagement
_xResearch
_xMethodology.
700 1 _aWaller, David S.
942 _2lcc
_cBK
999 _c9380
_d9380