000 00866pam a2200253 a 4500
001 932890
003 OSt
005 20231204103918.0
008 830316r19831980njua 001 0 eng
010 _a 83004465
020 _a0934226008
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5861
_b.L48 1980
082 0 0 _a659.13/3
_219
100 1 _aLewis, Herschell Gordon,
_d1926-2016.
245 1 0 _aMore than you ever wanted to know about mail order advertising /
_cHerschell Gordon Lewis.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_c1980.
300 _axiii, 330 pages :
_billustrations ;
_c23 cm.
500 _aReprint. Originally published: Minneapolis, Minn. : Mason National Publications, c1980.
500 _aIncludes index.
650 0 _aAdvertising, Direct-mail.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cLN
_n0
999 _c69426
_d69426